30
May
09

Teasing The Teaser?

Twilight: New Moon Poster

I get it, teasers are meant to do exactly what it’s called…. tease. I hate it! I cant stand the anticipation, I always want more and ugh… its just so frustrating. Today Summit Entertainment took it to another level… They teased the teaser trailer. WTF?! Seriously, that’s just plain mean. The teaser trailer for the upcoming second installment of Twilight: New Moon hit the web today… I found out from Billy V on twitter (@hawnbroadcast) who found out from… ok yeah hold your breath… Ryan Secreast (insert gag right here). The concept is, Summit released 15 sec of the first teaser trailer for New Moon trying to hype the release of the full length teaser trailer on Sunday at the MTV Movie Awards.

At this point I have to ask, what’s next? Seriously… you’re teasing a teaser?!!! Teaser trailers are supposed to be the initial tease, hence TEASER! I mean at this point, they should’ve just released a vague teaser that was like Star Trek’s… 1 min 14 sec of guys building the Starship Enterprise.

That was enough to get all those Trekkies panties in a twist because it has an established and solid fan base already. They only needed to see the Starship Enterprise & they got excited! For New Moon they could’ve done the same… a 1 min trailer with vague references from the Twilight: New Moon book. This would feed the need!! The target for this movie is obviously the fans of the Twilight books and the people who loved the first Twilight movie.

To some this teasing the teaser sounds like a stroke of genius…a way to gain interest and feed the need and I have to agree that for a fan base that’s this rabid, it is effective. Twihards are not just excited about the books and movies… they are straight up OBSESSED like Ali Larter was with Beyonce’s man. Scary obsession. If the fans of these books settled for the first Twilight movie, saying it was the best thing since ice cream of course this 15 second tease has them running to their DVRs to make sure they don’t miss a second of the trailer. What I’m saying is, as a fan of the books, the Twilight movie didn’t do Stephanie Meyer’s first book justice. If Twi-hards were like Fanboys, they would’ve flamed the internet saying “we demand a reboot!”. Critical points in the book were not even conveyed in the movie. Moments that defined Bella & Edward’s relationship… (specifically the meadow scene) and yet the fans settled for it, believing it was good enough. The Twi-hard fans are very loyal fans that seem to maintain this unconditional love for Twilight. That’s why I believe this little 15 sec gimmick will boost MTV’s ratings come Sunday. Will you be watching? *sigh* I think I may… if I can get myself to forgive them for this stupid tease. If not, it’ll hit the web soon enough 😉

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