Last year, my second post for our blog was on the movie trailers that came out during the Super Bowl. I thought nothing of it at the time, it was just a fun and interesting exercise. In honor of my second post, I’m here again on Super Bowl Sunday doing another Super spots post.
Looking back on it now, many of the thoughts I had then, I still have now. Is it an effective use of studio’s money to run trailers during the Super Bowl? The more I think about this, the more I have to say, I don’t think so (but then again I’m not spending the money). An added difference is that for this year’s crop of trailers, many of them have already hit the web. To me this seems counter productive as why spend that much money if you’re going to post them before the game?
In any case it’s fun to take a look back at last year’s post to see how things turned out. The trailers that had me most excited were the ones for GI Joe, Star Trek, and Transformers 2 which I gave a four or five rating to. Well, at least one of those movies turned out good (Star Trek). The rest of the films that debuted a trailer at last year’s Super Bowl turned out to be a mixed bag. Many of them did good at the box office, but were critically bad and generally bad. While the rest bombed. Only time will tell how this year’s trailers will be and how well those films will do.
As a whole I thought that studios played it safe this year, with some even opting not to run trailers. Noticeably absent were trailers from high profile films such as Iron Man 2, Toy Story 3, and more. I think the thinking was that studios only wanted to spend money on bankable pictures and ones that people already know about. On an interesting note, the films they did spend money on five of the eight are coming out before the summer. Who says summer movies get all the love?