At the screening of “A Christmas Carol” last night, I went in with no real excitement being that I knew what was going to happen in that movie. But then the previews rolled and this came on.
If you’ve been following this “Avatar” madness, you already know the hype that has been built up. “It’s James Cameron! He’s been working for 900 years on this film! He created cutting edge film technology to make this movie! BLAAAAH!!!” (yes, that’s the exact conversation that you had with someone). Ever since the panel at comic con, I’ve been extremely interested in this project mainly because it’s been shrouded in mystery and they keep teasing us with the footage that is so vibrant and fantastical. So far the footage has been cool, which I’m sure you can agree if you attended one of the Avatar previews but as we’ve seen from Transformers 2… special effects doesn’t mean anything without a story. This is what critics have been getting at ever since the first trailer hit the web… it even spawned a video of Hitler bashing “Avatar” (which if you haven’t seen, you must!)
Last night when I watched the recently released full length trailer in 3D, I finally let myself buy into the hype… ZOMG! This is going to be bad ass. James Cameron, please bring Christmas early this year… December 18, 2009 🙂
So the big deal with this movie is that it has been under wraps for the past two or three years with no one outside of the studio knowing any of the details . . . until Comic Con. Cameron was there to show approximately 20-25 minutes of footage from the movie, most of which was finished, all of which was in 3D (glasses were distributed to the audience). Needless to say, the footage and following Q&A made quite a splash. Towards the end of the panel Cameron mentioned that on August 21 they were going to take over as many IMAX and 3D screens as possible to show 15 minutes of footage . . . free of charge!
The Red Band Project 
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