Posts Tagged ‘Consolidated

12
Jan
11

Photos: Sony Open Takes Over Ward

If you tried to see a movie last night at the Ward Theatres you may have may have experienced a slightly uncommon occurrence with half of the multiplex sectioned off for a private function. With the Sony Open in town this week, part of the festivities include a special “Hollywood” type of event at Ward where the Pro-Am golf teams are selected. Attendees are then treated to an advance screening of a Columbia Pictures (a Sony Pictures Entertainment company–and sponsor of the Sony Open) film, which this year happens to be The Green Hornet. In the past attendees have included some celebrities (I’ve heard Adam Sandler is a frequent participant) as well as the golfers themselves. Check out the photos below to see the Sony Open Takeover of Ward Theaters:

As with any Hollywood type event, you've gotta have the red carpet. The event blocked off the lane fronting Ward Entertainment Center so that limos and VIPs could get dropped off right in front of the complex and walk the red carpet all the way into the theaters.

If you were a regular moviegoer that night, this is the curtain partition that literally halved the theater.

This was the view on the other side of the curtain with Sony pulling out all the stops to transform the lobby into a Hollywood type event with vendors bringing in food, lighting, decor, and more.

An overhead view of the lobby.

One of the coolest things was that all the movie posters were changed out to the same movie poster for The Green Hornet. If you're going to buyout half a theater, why not go all the way right?

The big screens on that side of the theater were used to host the "Draw Party" and to screen The Green Hornet. In 3D of course.

Then there was this guy parked on the mid-level on the red carpet. Not sure if this is true, but supposedly this is the motorcycle that is ridden in the film. We'll just have to see.

Oh what it must be like to have enough money to buyout half of Ward theaters . . .

Advertisements
23
Jun
10

Brisk Titan XC Ticket Sales for Midnight Showing of Eclipse

Long lines at Ward for the midnight showings of The Twilight Saga: New Moon. We will have a repeat next week?

Remember back in November when New Moon came out and a ton of fans turned out for midnight screenings? With only a week to go till the release of the The Twilight Saga: Eclipse (Wednesday, June 30), it’s only a matter of time before Twilight mania re-enters the public consciousness. As curiosity got the best of me I kinda wanted to gauge local TwiHard fandom as well as the new ticket ordering for Consolidated’s Titan XC so I ventured online to Fandango to check it out.

Ticket Sales

I got about what I expected when I clicked on the link for the Tuesday night (aka midnight) screening for Eclipse (all images and information referenced are current as of 10AM Wednesday, June 23):

Theater map for the midnight showing of Eclipse in the Titan XC.

As you can see from the image, a little over half the theater is sold out for the midnight show. Keep in mind now that we are still a week away so there is still A LOT of time for people to fill up the theater. As I mentioned, I wasn’t too surprised by how full the theater is, but it does show that a select group of people are being smart about their Eclipse viewing and are taking advantage of the Titan XC’s reservation system. Truth be told there are still a number of good seats to be had in Ward’s theater 8.

Can’t make it to the midnight screening of Eclipse or just not that big of a fan, but you still want to see it on opening day? Don’t fret, the 7:45pm screening on Wednesday is still wide open (current as of 10AM, Wednesday, June 23):

Theater map for the Wednesday 7:45pm screening of Eclipse in the Titan XC.

Or if you’re a morning person, the first showing in the TItan on Wednesday morning at 11AM only has 22 out of it’s 450+ seats sold.

Reservation System

I have to say, reserving your seat in the Titan XC theater is pretty easy. Just log on to Fandango, search for theaters in Honolulu and click on Titan screening times at Ward and a map of the theater (like the ones pictured above) pops up prompting you to select your seat. It’s pretty similar to selecting your seats on airlines or for sporting events. As you can see, it shows you which seats are taken, and which ones aren’t. Just click on the ones you want that are still available and off you go. Luckily Eclipse is a non 3D movie so you pay the cheaper Titan XC ticket price of $14.25 for adults and $11.00 for children or seniors.

Are you seeing The Twilight Saga: Eclipse on opening day? You might want to get your tickets for the Titan XC soon or wait in line like everyone else.

———————————-

Addtional Reading:

THR’s Risky Business BlogTotal ‘Eclipse’: Twi-hards take over the L.A. Live courtyard

MTV.com‘Eclipse’ Fans Camp Out For Days Before L.A. Premiere

15
Jun
10

Clash of the Titan XC

This week Friday (June 18, 2010) Consolidated Theatres will debut a new moviegoing experience with the opening of their new Titan XC (extreme cinema) screen at their Ward location. They have taken one screen (theater 8) and have renovated the entire theater and will feature (from Consolidated Theatre’s press release):

  • A wall-to-wall screen 66 feet wide and 35 feet tall
  • Pristine digital images with “the most advanced 3D”
    • a new “state-of-art,” NEC digital projection system
    • XpanD 3D system
  • Unsurpassed Sound
    • Dolby Surround, 7.1 audio channels
    • 75,000 watt digital sound system
    • 18 speakers on the walls, 14 in the ceiling, doubled the number of subwoofers
  • Leather Seating
  • Reserved Seating

While it all sounds nice and fancy, I’m going to hold judgement till after I take in Ward’s Titan XC myself. Don’t get me wrong, I’m all for improving the moviegoing experience here in Hawaii and I’m a big fan of Ward Theaters, but let’s face it . . . Ward needed to do something to keep up with the IMAX theater at Regal Cinema’s Dole location.

Since opening last year, Dole’s IMAX has definitely been a money maker for them with a number of films coming out in IMAX (most notably James Cameron’s Avatar). With the only commercial IMAX theater on the island, and tickets for the theater being sold at $17 a pop (compared to a $4 3D surcharge on top of normal ticket prices) it’s easy to see that Ward has been losing out on a niche that only Dole has been capitalizing on.

There are several stumbling blocks that Ward will need to overcome for the Titan experience to be successful. Perhaps the biggest problem is that Titan XC is not something that moviegoers recognize. It’s not a name brand like how IMAX is. Everyone remembers when they were younger and we had a “real” IMAX in Waikiki or having gone to the mainland and seeing big IMAX screens there. We know what it is. IMAX is a name brand, and more importantly it’s a format that Hollywood is formatting their films for (select scenes in Transformers and The Dark Knight were shot in IMAX). Sadly the “Titan XC” brand is something that moviegoers are not familiar with and as far as I can tell, not a format of any sort. Hence the marketing campaign which has been going on for the past two weeks. In order for people to know about something, you have to tell them about it. And if you’re going to tell them about something, make sure you tell them it has all the newest bells and whistles.

The NEC NC3200S digital cinema projector. Is this the driving force behind Ward's new Titan XC?

The second problem I foresee is the technology itself. The digital projectors used in theaters currently conform to Digital Cinema Initiatives specifications as set forth by the Big 6 studios (Warner Bros, Sony, Disney, Universal, Paramount, Fox). Currently these standards seem to be below the resolution presented by digital IMAX. Simply put, unless this new NEC digital projector is indeed “state-of-the-art,” I don’t foresee the projection quality being better than it would be in IMAX (not sure which model Ward is installing, but the newest NEC projectors will be able to upgrade to a higher resolution standard than what is required–possibly at a later time). If this turns out to be the case, Ward could have a tough time selling moviegoers on this technology once word gets out. Again, I’ll need to reserve judgement until I can see the technology in action.

However, Ward’s new Titan experience does have two things going for it:

  1. Reserved Seating–Cavemen had the wheel, Edison had his light blub, Bell had the telephone, and now Hawaii finally has reserved seating for movies. How would you like to not have to hassle with waiting in line on opening night? Just show up 20 minutes before the show starts, buy your food and sit down without having to worry about finding a seat? Sounds so easy right? I mean really, sports and the airline industry have been doing it for decades, why not the theaters as well? This semi new feature (Ward previously did have a concierge service that allowed for reserved seating–as a subscription service) is a great selling point as it will take some antagonism out of the movie going experience. The downside–it’s only for one theater.
  2. Price–For about two weeks after Consolidated announced Titan XC I was very hesitant as no where did they announce the ticket prices for this new “experience.” However last week they finally set the ticket prices and I have to say that they’re really trying to do their best to compete with Dole. Take a look:
  • Adult – $14.25
  • Senior/Child – $11.00
  • 3D Adult – $16.25
  • 3D Senior/Child – $13.00

Compare these prices to Dole’s IMAX where ticket prices are $17 for adults, $14 for kids, and $13.50 for seniors (in either 2D or 3D) and Ward is definitely undercutting Dole. This will definitely turn the tide in Ward’s favor if the technology is as good or better than Dole’s IMAX. If not, you still have the consolation of paying about $4 more than a regular Ward ticket price for the amenity of reserving your seat–still, not a bad deal.

After it’s all said and done though, having more viewing options for moviegoers can never be a bad thing. I just hope that Consolidated hasn’t rushed blindly into competing with Dole by giving us window dressing in the form of Titan XC. Hopefully I can check out the new Titan XC experience this weekend. And if I do, expect a follow up post to hash everything out.

——————————————–

Additional Reading:

The Titan XC webpage on Consolidated’s website, with a link to their press release and ticket prices.

Rachel Gibson of Consolidated Theatres talking about Titan XC on Wake Up 2Day




Red Band Feed

Contact Red Band Project

team@redbandproject.com