Seven summers ago there was an idea . . . the idea was to bring together a group of remarkable people to see if they could become something more. To see if they could work together when we needed them to, to make the movies that that no one else could.
From his first foray into what we now refer to the Marvel Cinematic Universe (MCU) with 2008’s Iron Man, president of Marvel Studios Kevin Feige collected talent and creatives and guided them on a path to create the largest “universe” of films anyone has seen. Forget the characters on screen. Names like Joss Whedon, Robert Downey Jr., Samuel L. Jackson, Chris Evans, and Scarlett Johansson are now real life Avengers. And Feige, he’s the real world equivalent of Nick Fury; ever so astutely manipulating storylines and stars as deftly as Fury could manipulate secrets and spies.Flash forward to 2015 and that Marvel machine shows no signs of stopping. Avengers: Age of Ultron is the second film in the MCU that brings together the “group of remarkable people” we know as the Avengers. With the Battle of New York now three years past, we join right in as the team is in the heat of battle; still cleaning up Hydra agents from the events that took place in Captain America: The Winter Soldier.
Flash forward to 2015 and the Marvel machine shows no signs of stopping. Avengers: Age of Ultron is the second film in the MCU that brings together the “group of remarkable people” we know as the Avengers. With the Battle of New York now three years past, we jump right in as the team is in the heat of battle; still cleaning up Hydra agents from the events that took place in Captain America: The Winter Soldier.
In an effort to close the book on Hydra, the Avengers are tracking down Loki’s scepter (which we last saw in Hydra’s possession in The Winter Soldier and which Phil Coulson discovered intel on its whereabouts in this week’s Marvel’s Agents of SHIELD). Having neutralized the Hydra threat, the Avengers discover that Hydra has a focus on collecting Inhumans–a sub-race of humans who possess special abilities. Hydra’s Inhumans, aka The Twins, aka Quicksilver and Scarlet Witch (also seen at the end of The Winter Soldier), manipulate Tony Stark and turn his fears from the Battle of New York against him which leads him to create Ultron–initially a protocol of automated Iron Man suits to fight large threats and protect the human race; but morphs into an evil artificial intelligence bent on “protecting” humanity by destroying it.

Elizabeth Olsen and Aaron Taylor-Johnson join the cast as Scarlet Witch and Quicksilver. They’re more Inhuman than human.
Avengers: Age of Ultron has all the action that you’d expect from an Avenger movie. While we’ve gotten some cool action sequences in the stand alone Avenger films, it’s totally amped up in Age of Ultron since in nearly every scene you’ve got at least two Avengers working together. A lot of action scenes in the film are fun because the Avengers are fighting together, working as a team, and riffing off of each other’s weaponry and special talents. When you see Captain America whipping his shield around, Black Widow catching it, throwing it back to him–but knocking bad guys into the air, with Iron Man flying in and repulsor blasting said bad guys in mid air and then finishing off with Thor slamming his hammer down on Cap’s shield creating a shockwave that knocks everyone out . . . you can’t help but crack a smile on your face because yes, this is what superhero team-up movies are supposed to be.
Whedon’s comedic stamp is still all over the film as well. From the quick one-liners during battle (Cap’s chastising of Iron Man’s “language”), to our heroes being self-deprecating with one another, to fun scenes of comradery (like say when you’re hanging out after a party and everyone tries to lift Thor’s hammer); all the little touches and flourishes of humor that made the first Avengers so fun is still here as well.
Great action and fun laughs aren’t the only things that Age of Ultron gives us. It also does some table setting for Phase III and also subtly explain other goings on in the MCU. Things like “well where was Hawkeye when all that stuff with SHIELD going down” are in fact addressed and answered (no, he wasn’t just appearing on Fallon). Then there’s the role call of cameos from supporting characters from many of the other stand alone films. Not only do we get to see War Machine and Falcon, but we also get the inclusion of two new Avengers as well (spoiler alert–it’s The Twins). We all know that Marvel can’t keep this train with the core group of Avengers going forever. They literally can’t afford to as the actor’s salaries will keep getting higher with each passing movie. The next logical step is to bring in new blood and set things up for a changing of the guard. I mean, in the comic books the Avengers are a big team of superheroes so it only makes sense that new Avengers are introduced in Age of Ultron.

Hawkeye’s still super as they are.
In a similar vein, Age of Ultron also moves us ever so closer to the next Avengers film three years from now: Infinity War. From the discovery of the tesseract in Captain America: The First Avenger to the outright explanation of the Infinity Stones in last year’s Guardians of the Galaxy, you can’t help but notice that these items seem to be the most power artifacts in the universe if everyone is out to get them. While I won’t give too much away from Age of Ultron, the Infinity Stones are referenced several times in the film. If one by itself commands so much power, just imagine an enemy who possesses all of them.
If there was one thing that felt a little out of place in Age of Ultron, it would have to be the developing relationship between Bruce and Natasha. We saw a few hints at this in the first Avengers film. In Age of Ultron, it is in full bloom. What I found out of place about it was that I thought it was completely unnecessary. Did they want to keep the female audience interested by introducing a romance element to the story? Who knows. What I do know is this . . . you have a strong female character in your comic book movie (something in short supply and high demand at the moment) and you give her character weepy eyes throughout the film? Sure they gave us some backstory and point of view moments for her, but I think the end result was not worth adding that in. Talk about sidelining your character–it just makes her character look that much more vulnerable on a team packed with powers.

DID YOU ORDER THE CODE GREEN???
While Avengers: Age of Ultron does deliver the fun, I couldn’t help feeling that something was missing after the movie was done. I laughed and I cheered throughout the movie and yet I didn’t feel as good as I did when I got out of seeing The Avengers. The best way to equate this is probably to The Dark Knight and The Dark Night Rises. With The Dark Knight being as good as it was, expectations for it’s follow up were sky high. When The Dark Knight Rises came out, due to those high expectations, many people felt that Rises was a bit of a letdown. And that what we’ve got going on here.

Pound dog!
Though Ultron is a diabolical foe, the entire movie feels a bit like more of what we wanted from the first Avengers movie but just didn’t have time to have in there. There wasn’t anything that special that blew me away. This time around we don’t have the novelty of seeing these guys come together for the first time. Don’t get me wrong, there were some great scenes and I did enjoy myself throughout the film, but at the end of the day I thought Ultron was just another bad guy in the long list of Marvel bad guys that got left in the dust. What he did was the typical things that we’d expect any one-note bad guy to do: he came up with a plan to destroy the world, he got the Avengers to fight each other, and he had the whole multiple versions of himself going for him. With all of that, none of it left a lasting impression on me.
To be sure, I’ll see this movie a couple more times in theaters. And like I mentioned at the top, Marvel has nothing to fear in regards to their universe slowing down anytime soon. Feige, Whedon, and the entire cast have put together something that is special. What I’m hoping we get next time is a movie that “becomes something more” and is not just more of the same.
Avengers: Age of Ultron is now playing in theaters worldwide.
4 / 5 stars // rated PG-13 // 2h 21min
Assembling a Universe I: High Profile Talent
Tags: Captain America, Chris Evans, Iron Man, Joss Whedon, Marvel, Marvel Entertainment, Phase I, Phase II, Robert Downey Jr, Robert Redford, The Avengers, Thor, Thor: The Dark World
Assembling a Universe is the first in a two part series (and potentially ongoing series) that takes a look at Marvel’s strategy in building their cinematic universe. Pictured above, the announcement of The Avengers at the 2010 Comic Con.
The gambit of Marvel’s Avengers Phase I paid off in dividends two years ago with the monumental release of The Avengers. Nothing like it had ever been undertaken before and it’s quite surprising that no one had attempted it sooner given the franchise film model that all the studios are currently operating under. Now that all the other studios are trying to chase Marvel, not only does it seem that they were ahead of the curve in every sense when building this mega franchise, but they seem to be really good at it as well.
Consider this, none of the Marvel films (post Iron Man) has been a flop and though not every film tops the last release, none has ever earned less than $370 million worldwide (not a lot when compared with the $1.5 billion that The Avengers made, but still a lot when you consider that Captain America–a film with ‘America’ in its title, is a hard sell in foreign markets). So what’s their secret then? Really, really well planning. In our first of two posts on ‘Building a Marvel Universe’ we take a look at one of the smart decisions that Marvel has made with their films: getting high profile talent.
This week marks the release of Captain America: The Winter Soldier. Joining series regulars Chris Evans (Captain America), Samuel L. Jackson (Nick Fury), and Scarlett Johansson (Black Widow) will be Academy Award winning Robert Redford. Anthony Hopkins and Natalie Portman, two Oscar winners, star in Marvel’s Thor franchise, most recently last year’s Thor: The Dark World. Back in late December we also saw the announcement that another Oscar winning actor, Michael Douglas, would star in Marvel’s forthcoming Antman movie.
Robert Redford and Samuel L. Jackson debating who should star in the next Marvel film in a scene from The Winter Soldier.
If you were to just look these names alone, you think that we were gathering actors together for an Oscar winner photoshoot. How about we throw in a few more names: Robert Downey Jr., Mark Ruffalo, Jeremy Renner, Jeff Bridges, Mickey Rourke, Glenn Close, Scarlett Johansson, Don Cheadle, and Paul Rudd. While not all of them are Oscar winners, they all are recognizable actors. What they all have in common is that they are a very important part of the world building that is the Marvel cinematic universe.
To fully realize the scope of what Marvel is undertaking, there are a couple of key questions that we need to answer; the first of which is, why are high profile actors signing up for comic book movies? Sure, we’ve always had big names in superhero movies (Jack Nicholson in Batman, Wesley Snipes in Blade, and Arnold Schwarzenegger & George Clooney in Batman & Robin), but it’s never been anything on the scale of what Marvel is putting together.
The first and most obvious answer is money and work. By nature of franchises and tv series the longer they run, the more cast members are paid for reprising their roles in future installments. While many think all actors make quite the pretty penny, by taking a gig with Marvel, an actor knows they will have job stability over the course of several years in a couple of different films.
Yes, Joss Whedon can do this all he wants after the success of the first Avengers.
These type of franchise films not only get actors paid, but it also affords them a certain amount of clout to work on other films that are of interest to them (independent or pet project films). Would Robert Downey Jr., Chris Evans, Chris Hemsworth, and Joss Whedon be where they are right now if it wasn’t for their roles in the Marvel cinematic universe? Sure Downey, Evans, and Whedon were known names in Hollywood before Marvel’s Avengers movies came along, but none of them were bankable or A-list. Having a leading role in an Avengers movie (or shepherding in Whedon’s case) or two gives you something that sought after and is difficult to attain . . . box office bank-ability.
Believe it or not Chris Evans turned down the role of Captain America several times before he got a call from Robert Downey Jr. convincing him to take the role. From Variety:
later . . .
Evans first film as a director, 1:30 Train, is currently in post production and he hopes to start on his second film as a director after filming on Avengers 2 wraps later this summer. As stated in his interview, these types of projects wouldn’t be available to Evans if not for his role in the Marvel cinematic universe.
And even a third reason for actors joining up with Marvel is just plain curiosity and genuine interest. From IGN.com:
So while the big name stars that Marvel brings in to populate their world get more than just a nice payday for being in their films; what does Marvel get out of it? This is where things start to get interesting. At the surface level, you put known actors in your film and you already bring a sense of heightened awareness for it. People recognize them, and by extension, put the film on their radar. A secondary surface level benefit is that you put an established actor in a role and you know you’re going to get a good solid performance out of them. Granted you ultimately don’t know what kind of performance you have until the film is finished, but any filmmaker will tell you that casting the right actor is key for any film. Those with a proven track record, who deliver time and again, give filmmakers and audiences a certain confidence about a film.
How about this for gravitas, Hannibal Lecter himself Anthony Hopkins plays Odin in the Marvel cinematic universe. He’ll eat other superheroes for breakfast with fava beans and a nice chianti.
On a larger scale and most importantly, Marvel gives these films and this world a certain sense of credibility by having these types of actors in their films. Counting all of the Marvel films released to date as well as those coming out this year, there are 19 Academy Award nominated actors starring in nine films, six of which are Academy Award winners (to give you some perspective, the Harry Potter series only has 12 spread across eight films). Add to that a number of actors who may not be nominated, but still provide high quality work and are recognizable, and you have a sizeable pool of actors who moviegoers know and love. By having quality actors in a film, it gives Marvel a strong foundation to build their cinematic universe upon as well as a sense of legitimacy. Part of the message sent is “we’re serious about these movies and we want you to come see them.” And it’s with this credibility that Marvel is using to build and sustain their shared universe.
Marvel has embarked on something that has never been done before in cinema–create a set of films that exist in the same universe. We’re not talking about franchises and franchise building like Peter Jackson and the Tolkien movies or Harry Potter; while those film exist in the same universe, they are all essentially one long story. This is all old hat.
No, Marvel’s shared universe is a bit different. They are producing a game changer. While every other studio out there is jumping on the “EPIC group superhero movie” bandwagon (Fox with another X-Men movie and Sony with multiple Spider-Man movies), Marvel is paving the way for something bigger. After the success of The Avengers, Marvel has moved on to what they call “Phase II.” While many think that Phase II is just building to another Avengers movie much like the Phase I of Marvel films did, Phase II is more than that. It will ultimately lay the groundwork for an entire universe of superheroes and potentially endless supply of movies. If Avengers 1 was a gamble that paid off, the impending success of a second Avengers movie will not only solidify the Avengers series of films, but open the door for Marvel to further populate this universe that they’ve created. The are ultimately out to create a goose that will lay them an endless supply of golden eggs.
While the superhero films of the late 90s/early 00s introduced us to the modern superhero film (Blade, X-Men, Raimi’s Spider-Man), Marvel has established it as an official genre; with the actors that they recruit to be in their films being an important cog in the larger machine. You see a universe of this size, it needs strong supports to hold it up. High caliber actors provide this type of support.
Phase I . . . Assembled. Now on to Phase II.
We know that the stories from Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier, and this summer’s Guardians of the Galaxy compose Marvel’s Phase II and lead up to next year’s Avengers: Age of Ultron, none of this would be possible if we as an audience didn’t believe in the characters that populate this universe. While franchises come and go, having an entire ‘universe’ of films to draw from does carry a certain gravity with it. Through calculated and shrewd decision making, Marvel’s casting of well acted and reliable talent for their films gives them an excellent foundation to build their universe.
Is part of Marvel’s success due to the shrewd casting of high profile actors in their films? Tell us what you think and more in the comments.