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Why Does Monsters University Have Different Trailers?
Tags: marketing, Monsters University, trailers
Don’t sleep through the latest Monsters University trailer . . . otherwise you might not spot the difference between them.
If you’re heading out to theaters this weekend to check out the new Disney/Pixar film Brave, chances are you’ll see one of the new teaser trailers for Pixar’s next film: Monsters University (a prequel of sorts to Monsters Inc). Exactly which trailer will you see? Well, random chance at your local theater will determine that. However, you don’t need to get too excited or worried about missing out on the other three trailers . . . and no, it’s not because I’m going to embed/link to all of them below.
In a really weird marketing move someone at Disney decided it was a great idea to make four “different” trailers that really aren’t so different. In fact, I’m almost positive that if you watched Brave more than once, saw the Monsters University trailer again, you probably would have thought you saw the same one. That’s because the difference between the four “different” trailers is a single line of dialogue. Other than that the trailer sare pretty much identical.
The line in question happens at about the :29 second mark when Sully pulls back the covers on Mike and he says a line in his sleep. Here are the four different possibilities that you may encounter:
I find it really weird that Disney would create four versions of essentially the same trailer. I just don’t know what the reasoning for that is. It would be one thing if each trailer were actually unique with each one showing different footage. Hell, it might even make people interested to see Brave again knowing that they might see a different trailer (or happily surprised at the least). But to have essentially the same trailer with just this one line difference . . . it just doesn’t make any sense to me. In fact, the comedy in the trailer comes after that line making it almost forgettable.
Take a look at each of the different versions below and let me know in the comments if you have any ideas or thoughts on why Disney decided to create four “different” trailers.
“I can’t go to class. I’m not wearing any clothes.” Trailer
“My pony made the dean’s list.” Trailer
“Class president?” *laughs* Trailer
“My homework ate my dog”