The Red Band Project

At last month’s San Diego Comic Con I was fortunate enough to make it into the infamous Hall H to get a preview of James Cameron’s newest movie AVATAR (his first since doing Titanic). The premise of the movie is that in the future humans have traveled to a far away planet named Pandora and use avatars, genetically created human/alien hybrids, to explore/harvest/mine the planet in place of humans as the planet has a not so hospitable environment. Naturally conflict arises between us and the resident aliens.

So the big deal with this movie is that it has been under wraps for the past two or three years with no one outside of the studio knowing any of the details . . . until Comic Con. Cameron was there to show approximately 20-25 minutes of footage from the movie, most of which was finished, all of which was in 3D (glasses were distributed to the audience). Needless to say, the footage and following Q&A made quite a splash. Towards the end of the panel Cameron mentioned that on August 21 they were going to take over as many IMAX and 3D screens as possible to show 15 minutes of footage . . . free of charge!

The first thing I thought when I heard this was, “wow that’s cool that they’re going to try and do this.” The second thing I immediately thought after that was, “are they going to do it in Hawaii?”

Needless to say, being in the middle of the Pacific, we certainly are off the beaten path for a lot of things–so my questioning did have some validity. However, poking around on the web today imagine my surprise when I ventured over to the Regal Entertainment Group’s website to find a banner indicating a sign-up to see this 15 minutes of footage, this Friday, August 21! Sure enough, going through the listings there are two “showtimes” for the Dole Cannery IMAX screen, one at 6pm and the other at 6:45pm. While the showing will be free, RSVP and invitation is required and you are only able to bring two people per request.

A marketing promo for a big Hollywood blockbuster, by a big time director, here in a small market like Honolulu? Sounds almost to good to be true. I’m not going to waste this opportunity and neither should you. I’ve got my reservations. What about you?

Honolulu residents, click the image to sign up for Dole Cannery screenings.

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More reading for your consideration:

Official Avatar Movie Website
THR.com’s Risky Biz Blog – James Cameron teasing ‘Avatar’ for free on Imax, 3D screens